Mumbai: Technical textiles company Garware-Wall Ropes Ltd. (GWRL) announced the change in corporate brand name and identity to Garware Technical Fibres Ltd. (GTFL). The rebranding is a part of a focused vision to double its profit over the next five to seven years and be amongst the top two players globally in each of its major operating verticals.
“Over the past four decades, we’ve built a strong reputation for quality, value addition, application-focused innovation and we wanted this to reflect in our name and brand,” said Vayu Garware, Chairman & Managing Director, Garware Technical Fibres Ltd.
“Our solution segments are niche and all these segments impact the larger economy. For example, among others, our solutions are focused on progress and productivity for agriculture and fisheries, which typically constitutes almost 14 to 15% of India’s GDP. The next five to seven years will be very important for us as we look forward to double our profits and this we will achieve by being among the top two in each of our major verticals,” he further added.
“The new identity and name is a reflection of our commitment for creating value. With over 2o patents to our name, we are an idea-driven company which achieves differentiated valued-added solutions that impact businesses significantly and adds unmatched value to customers.”, he added.
“This is an exciting transformation for us and marks a strategic pivot in our future path in Technical Textiles business,” said Shujaul Rehman, Chief Executive Officer, Garware Technical Fibres Ltd. “Our presence significantly impacts the sustainability of food production with a positive impact on the environment. We will continue to grow our value-added offering in more than 75 countries and are committed to growing both India and global business to serve our stakeholders”.
After the change in identity and name the organization will now be known as ‘Garware Technical Fibres Ltd.