Hyderabad: Hyderabad will be home to the first IKEA store of India which will be opening tomorrow. The store is finally coming to India after a long wait of 12 years. The largest furniture retailer in the world has plans to open 25 stores in India by 2025.
Almost 7,500 products will be displayed in the store located in Hitech City on the outskirts of Hyderabad. Interestingly, around 1,000 products out of 7,500 will be sold for less than Rs 200 a piece. The company is expecting almost six million customers in a year from this store.
The team of Ikea did a strong research as it visited more than 1,000 homes of varied income levels and lifestyles so as to identify the needs. After this only, the finalized the product range of home furnishing items for the store in Hyderabad.
Notably, the store was expected to open in India on July 19 but the company shifted the date to August 9 as it needed some extra time to maintain the quality commitments towards customers as well as co-workers.
IKEA’s Biggest Restaurant in Hyderabad
The Ikea store in Hyderabad will also have a 1,000-seater restaurant which is the biggest offering by the company globally. The interesting fact of the restaurant is that half of its menu will have vegetarian options like idli and sambhar, samosa and vegetable biryani which will be sourced from around 25 vendors majorly women-led social enterprises.
Apart from this, beef and pork meatballs – which are a trademark of Ikea – will be replaced by chicken.
It was in June when Patrick Antoni, Deputy Country Manager at Ikea India, said, “We internally call our restaurant or food business the best sofa-seller as it takes time to buy furniture, so we need food for people to stay. In India, for every customer on the cash counter, we will have one paying at the restaurant, too. That’s nearly 50 per cent of the customers as Indians love food.”
E-Commerce Operations on Cards
The future plan of the company is to come up with the e-commerce platform also. Probably, the leading furniture retailer will start e-commerce operations from Mumbai next year. The plan is to provide online sales in cities where fulfilment, delivery and assembling services can be provided at ease.
Last month, Peter Betzel, Chief Executive of Ikea, during his visit to Hyderabad said, “We would like to start online sales, to begin with from Mumbai and we are quite sure that in a couple of years we will be available for online shopping in a lot of cities.”
The largest furniture retailer in the world eyes immense potential in India and plans to set up large or small format stores in 49 cities which have a population of more than a million each over the years.
Betzel informed during his visit that the company is planning to come up with stores in Mumbai, Bengaluru, Delhi, Ahmedabad, Pune, Chennai and other cities as well after launching the store in Hyderabad. He said that we are curious to try multi-channel sales — large format, small format, with store, without store online.