The fast-food industry has been recovering from the lockdown. However, there are some restaurants which have not been too fortunate. To support the French farmers both financially and morally, Burger King bought potatoes in a surplus amount.
Burger King is already famous for its efforts to help the fast-food industry during the coronavirus pandemic. Last year in November, Burger King UK requested its customers to order fast food from other market competitors like McDonald’s. In December, Burger King France also offered some space on its Instagram feed to independent restaurants that are adversely affected due to coronavirus.
Why is burger king giving away potatoes?
The potato farmers of France were unable to sell their potatoes due to restaurant closures all across the nation because of the coronavirus pandemic.
Burger King also continues to show concern for the farmers who used to grow potatoes. The campaign started on February 2, under which Burger King is handing over bags full of 1 kg potatoes all across France to their drive-thru customers. According to some sources, the fast-food company purchased around 200 tons of potatoes to distribute to its customers.
The fast-food industry has been recovering from the lockdown. However, there are some restaurants which have not been too fortunate. To support the French farmers both financially and morally, Burger King bought potatoes in a surplus amount.
What message does the burger King’s potato bag contain?
Each bag has a message written on it that says-“With the restaurant sector in trouble, thousands of French farmers have found themselves unable to sell their produce. Among them, potato farmers have been left with tons of the crop on their hands.”
Future of fast-food restaurants
The fast-food restaurants that focused on in-restaurant dining will have to work on online ordering and delivery due to spread of COVID-19. With these advancements, the footprint of every restaurant is likely to reduce by 60 percent.
Car services and food lockers containing your order are some of the new features that customers can expect in the coming months. Burger king is continuously putting in efforts to innovate its services and implement a contact-free mode of picking your order. For now, you can expect to see a few changes in locations like Miami and Florida.
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