While art might come across as an expensive option to developers looking for the next big differentiator, innovations like art-on-subscription are all set to change the game. So while looking for great real estate, the buyers should follow the art.
Attracting attention in a crowded space
The world of real estate comes with its own set of challenges. As more and more spaces compete for the attention of potential clients, it all comes down to offering something that helps you stand apart from the rest. With amenities like gyms, swimming pools and play areas having become the norm rather than the exception, the quest is on for the next big differentiator. Something that goes beyond the basics and adds character to a space. Something that speaks volumes about the taste and sophistication of those occupying those spaces. Something that also becomes a source of pride. And art seems to be just the answer.
Art makes a difference
All over the world, real estate developers have taken to art in a big way for creating properties that feel premium, unique and – just like great art – timeless. Lobbies, common spaces and apartment walls are the new canvas on which artists – from big names like Anish Kapoor and Jeff Koons to upcoming ones – are giving expression to some of their most exciting work. And by the looks of it, it seems like a trend that’s here to stay.
Which brings us to the big question: Isn’t art supposed to be a big investment? And how does one take the leap in the face of tight budgets and cost cuts?
Be Smart While Spending
The answer lies not in spending a lot but spending right. The biggest role of art in real estate is to establish the right vibe for a space. And more often that not, it can be attained by a carefully chosen frame on a wall rather than five other things combined. Says Sienna Almeida, an Interior Designer based in Mumbai, “While planning a hotel room that reflects a certain mood, often it comes down to a choice between a bunch of additional furniture and a piece of art. In most cases, I find the latter way more effective as well as economical.”
Also, one doesn’t always have to break the bank and have something commissioned by the top tier artists only. In a country like India, there’s no shortage of exciting talent that can do justice to your vision and also your budget. And with emerging services like art-on-subscription, art is now more affordable and accessible than ever.
The right time to start is now
While the importance of art in real estate is clearer than ever, questions like curation and expenses still hold some developers back. But with a whole bunch of emerging talent breaking onto the scene and new services that bring affordability and accessibility into the mix, there has never been a better time to begin.
When you can access quality art by paying just a fraction of the cost every month and also refresh them from time to time, it not just adds a whole new level of dynamism to your spaces but also gives you a lot of flexibility in terms of planning your spends.