New Delhi. The world is changing, and technology is taking the lead. Today, everything is going digital- entertainment, health, media, e-commerce, real estate and banking too. Around the world, there are 3.3 billion people are active social media users. In India only more than 35 core people active in social media. With everything turning digital, companies also focus on digital marking. It will boost digital marketing. A report by ‘Digital World Economy’, Digital Marketing industry will grow at a pace of 25-30% in the next five years in India.
According to the report, India is undergoing a golden period of digital marketing growth ever since 2015 and the trend continues till 2025 at least. Next five years, Digital Marketing Industry has prospered into bringing a large percent of business online with its promising ability to create a global network and flourish even the small businesses internationally. While Door to door advertisement, word-by-mouth publicity, radio announcements, TV commercials are shrinking incoming time.
Digital Advertisement is booming
Indian people spend 4-5 hours a day scrolling social media, e-commerce, email and net surfing. The price of smartphones coming down, this trend will be growing in the coming days. It will increase the pace of the digital world. The content on the internet influences the lives of people big time. Now a day’s smartphone is the biggest utility tool for doing all type of work. Advertisers understand the strength of the Digital world. So they are focusing on Digital
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Big job opportunity in digital marketing
Abhishek Kumar, Founder of Bliss Marcom and principal researcher said, Digital advertising is nascent stage. It will grow by leaps and bounds in coming five years. This will create big opportunity of newcomers. The industry has created a variety of job roles for individuals to seek employment and display their talents. It takes experts from the field of web designing, digital marketing, social media consultants, brand consultants etc.
India is a very prominent market
As prime minister quoted recently, the internet data cost is cheapest in India around the world. So, internet penetration is very fast speed in metro to rural areas. In spite of this still about 2/3rd of the population with no access to the internet or smartphones. As the access to the internet over a larger population rises, India is to witness a revolution in terms of digitization that will soon make India as one of the top markets in the world with the highest numbers of internet users.