FICCI partners with Shanghai International Film Festival for Indo-Chinese co-production seminar

FICCI partners with Shanghai International Film Festival for Indo-Chinese co-production seminar

New Delhi: FICCI has played a huge role in developing a relationship and connects between Indian and Chinese entertainment industry and to deepen this relationship, it is participating in the Shanghai International Film Festival which began on 16th June 2018 in Shanghai and will conclude on 25th June 2018.

FICCI has partnered with the Shanghai International Film Festival and AACTA Asia International Program to organize a seminar on Indo-Chinese co-production at the sidelines of the Festival. This half a day seminar is being organized on 19th June 2018 at Shanghai Film Group, Shanghai, China.

The discussion would focus on how to leverage co-production between India and China. This discussion would be very much valuable in the backdrop of the recent signing of co-production treaty between India and China. There is a huge scope of Indo-Chinese co-production and success of recent releases of Indian movies in China has shown the way.

Advait Chandan, Director “Secret Superstar” and Saket Chaudhary, Director of “Hindi Medium” and Ishan Saksena, CEO of B4U and producer of “Three Stories” are representing Indian entertainment industry in the seminar.  The Chinese side will be represented by Daljit DJ Parmar, CEO of Extraordinary Entertainment, Executive Producer “Kung Fu Yoga”, Renny Harlin, Director “Skiptrace”, and Da Ming, Director “What Women Want”.

FICCI is being represented by Leena Jaisani, Asst. Secretary-General and Head, Media & Entertainment Division. Anil Kumar Rai, Consul General, Consulate General of India in Shanghai has also confirmed his presence at the seminar.

The other associated organizations for this seminar are Film and Television Producers Guild of India; Extraordinary Entertainment, China; and Shanghai Franlyn Media. Kulmeet Makkar, CEO is representing Film and Television Producers Guild of India in the seminar.

China is no stranger to Indian Cinema and there is a growing popularity of Indian films in the country. The Bollywood hit “Dangal” (2016) performed surprisingly well in China in the past year. Continuing the trend, “Secret Superstar” (2017) released in this January, has become the top-grossing imported film in 2018.

The recent releases in China, “Bajrangi Bhaijan”(2015), and “Hindi Medium” (2017) have also done very well. However,  the fascination of Indian Cinema is not new to China, ‘Caravan’(1971), starring Jeetendra, and Raj Kapoor’s ‘Awaara’ (1951) proved major hits after being dubbed into Chinese. Other Bollywood hits in China have been Raju Hirani’s movies like ‘3 Idiots ’(2009), ‘Munnabhai M.B.B.S. ’(2003) and ‘Lage Raho Munna Bhai’ (2006).

FICCI which promotes co-productions among other policy initiatives to promote Indian films has been lobbying for the signing of co-production treaties of India with various countries and treaty with China was one of them. An audiovisual co-production agreement was signed in 2014 between the Government of the Republic of India and the People’s Republic of China.

The treaty aims to bring the two countries together to pool their creative, artistic, technical, financial and marketing resources to co-produce films. It would help Indian audio-visual products to gain greater market access.