Paris-centered content powerhouse Banijay organization is putting in its workplace for India and South East Asia in partnership with Deepak Dhar, former Endemol India handling director.
Dhar, who cease Endemol in December ultimate year after a 14-yr stint, will maintain 50% fairness in Banijay Asia as its founder-CEO for South East Asia operations.
“when I left Endemol, I desired to begin some thing of my very own. I wanted my skin in the game,” Dhar instructed ET. “The timing for this joint assignment couldn’t be better. With growing call for for content material and the quantity of content material dished out, there’s a amazing possibility.”
Banijay is the arena’s biggest unbiased content creation company, with sales of over $1 billion. Its library includes over 20,000 hours of content, which include scripted and non-scripted codecs and indicates inclusive of ‘Versailles’, ‘Occupied’, ‘the name of the game life of four 12 months Olds’, ‘Survivor’, ‘Undressed’, ‘Temptation Island’, ‘maintaining up with the Kardashians’, ‘Wolf Creek’, ‘wife switch’, ‘Wild matters’ and ‘The girl with the Dragon Tattoo’, among others.
the new JV, Banijay Asia, will produce content across a couple of genres, along with virtual and movies for India and South East Asia. Dhar will lead the business, content techniques, partnerships and alliances within the region, with India being the relevant focus.
Marco Bassetti, chief government, Banijay organization, stated, “Banijay Asia has the brilliant capacity to deliver increase to our group and I’m overjoyed to welcome Deepak into the Banijay family. He has extraordinary creative skills, coupled with clear-cut enterprise perception and I very lots look forward to operating with him.”
founded in 2008 in Paris, Banijay group has now extended into sixteen territories with strategic neighborhood partnerships. within Europe, it is found in France, Spain, Italy, Belgium, the Netherlands, Germany, the United Kingdom, Sweden, Denmark, Norway, and Finland. It has workplaces in the US, Russia, Australia and New Zealand. In February 2016, the organization merged Zodiak Media with itself, making it the most important unbiased content manufacturing and distribution business enterprise, which is not owned via any media organization.
“that is a very extensive partnership for us as we continue to build our presence in India and South East Asia, one of the most dynamic and burgeoning areas within the global,” stated Peter Langenberg, COO, Banijay group.
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even as Endemol became one of the first global entrants 14 years ago, different worldwide manufacturing houses — inclusive of BBC global and FremantleMedia — followed quickly after. ultimate yr, Israeli manufacturing company Keshet Media organization, known for codecs like ‘Prisoners of war’ and ‘growing superstar’, also installation workplace in India.
Even in India, corporates are sensing the opportunity. closing yr, Aditya Birla group chairman Kumar Mangalam Birla roped in Sameer Nair, former group chief govt, balajirainbow TelefilmsNSE –zero.29 %, to revive its defunct unit Applause entertainment to make “binge-worthy” leisure content material for telecom operators and virtual systems together with Netflix, Amazon Prime Video and Hotstar. The company is ready to invest up to Rs 300 crore to make 15-20 suggests across drama, romance, crime and thriller genres.
when asked about Banijay’s plans in India, Dhar stated talks were on with a couple of broadcasters and structures and four to five indicates were already being deliberate. “we will intention to create content throughout fiction, non-fiction, digitalprogramming in addition to films. we are able to work intently with the organization’s primary team to deliver our principles to Banijay organizations round the sector for nearby manufacturing and, on the same time, deliver their ideas to Asian systems,” Dhar delivered.
Source-The Economic Time